Company Logo Design-Assignment 2

For our newest project we were asked to identify a company we would like to work with and investigate potential competitors or companies. For this project, I created a program called Kiddie-Pool; a carpooling system promising a safe journey home for students involved within the school and community. The company’s three main objectives for its users are safety, time, and energy. The company saves time and strain for the parents, provides a safe travel home for children, and creates a sustainable environment for the community.

These objectives appeal to children, their parents, and the surrounding community. Parents experience more leisure time and students have a reliable means of transportation from their activity to home. Lastly, the surrounding community benefits greatly from its sustainable transportation. By car-pooling, it minimizes fuel consumption and emissions of carbon dioxide and pollutants; not to mention it saves money for the parents!

Because Kiddie-Pool is a newly developed company, there are a minute amount of competitors for this organization. A common means of moving children from place to place is the school bus, often running only directly after school hours expire. Also, adults remain a great competitor for Kiddie-Pool. Many supportive parents make time in their daily lives to transport their children after their activities. Although there are a few competitors for Kiddie-Pool, it remains a one-of-a-kind company that provides transportation to active children, their parents, and the community. Common collaborators are youth and school-based programs involving teachers, parents, and community businesses who encourage the involvement of students.