Business Systems

I found so many business systems that are relevant to what I want to do with my letterhead and business card designs.


The first one I found was for a company called, "Kids on the Move Shuttle Service". This company's service is not only similar to Kiddy Pool, but its letterhead is friendly and filled with energy. The aesthetics of this letterhead is not exactly what I want to do, but the physical feeling you get from looking at it is something I would like to incorporate into my design. I want it to have a high energy, and have it be colorful, yet professional.


The second business system I found was the Pomegranate Center. This company has absolutely nothing to do with mine, but the aesthetic is very calming. The majority of my letters are going to be sent out to parents so they can sign their children up for this service therefore a calming and professional look to my letterhead, business cards, etc. would be a good aesthetic to incorporate into my design. Also, I loved the paper used for this! Because carpooling is an eco-friendly act, I would like to use a cream-colored/sustainable looking paper (like paper bags).


Another business system I found was for a company named "Value Holidays". Similar to that of the Pomegranate Center's, Value Holiday's design also has a cream-colored paper. I love this aesthetic! It's so great! Also, I enjoy the blown up picture in the background. I thought that this could be integrated into my design by blowing up my car or frog illustration. I think this could possibly work really well if I did it effectively!

That's all for now! :-)

Final Logos

Okay, here are my resolved logos as of now. I'm still planning on tweaking a few more things, but for the most part they are done! I took all of the constructive criticism into consideration while redesigning and came up with these. I trashed the flower idea...it just wasn't working, I reworked the illustrations, and I think they look pretty good.

2 Refined Digital Roughs-Kiddy Pool

Here are some refined digital roughs for Kiddy Pool. There was a lot of great criticism that I took into consideration when doing yet another round of revisions. Some things mentioned were that the illustrations of the car and frog were not entirely integrated when used with the Kiddy Pool word mark. In the car logo, the flowers did not come off as exhaust from the car, but rather a lingering element that wasn't working with the logo. Also, the placement of the car was unresolved. For the frog logo, the line representing hops/leaps of the frog was not meshing well with the type in the logo. It wasn't integrating with the typeface and seemed like a static element. Also, the placement of the frog seemed off when compared to the car in the other logo. Everyone was fairly pleased with the word mark, but there were issues with the flower. What does it mean? Why is it there? Do you need it there?

Just a few things to think about before revising again...

5 Logo Roughs

I expanded on my word marks and decided to add characters to the identity of my company called Kiddy Pool. I incorporated a car as well as a frog to reinforce the friendly, care-free atmosphere of the company. I also added a tag line that reads, "play safe. ride smart."

50 Word Mark Roughs

Here are some very old word mark roughs for Kiddy Pool that I failed to post! :-)

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